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Profit isn’t a dirty word

We agree that it’s OK to make a profit on products and services you sell. After all business wouldn’t exist without it. PricePie agrees too. It shows customers that you’re honest and open about how much profit you make from a sale price.

PricePie is a clear and simple way to build trust. It also helps your customers make an ethical choice and buy your products and services.

PricePie helps you give customers what they want

Our market research shows that 67.3% of consumers want to know what percentage of a sale price is profit for a retailer. And 63.5% of the same consumers we spoke to said it’s important that everyone in the supply chain receives a fair piece of the pie. More than ever consumers want to know where their money goes and that it’s shared fairly.

The figures prove it

It isn’t just our extensive market research that proves this. According to the Co-operative Bank ethical consumerism report the value of the UK ethical consumerism market was £36 billion in 2009. And “one in two UK adults say they have made a purchase primarily on ethical grounds in the past year.” Over £172 million was spent on ethical clothing alone in 2008 (up from £29 million in 2007). You can find even more evidence in our ethical business case studies.

Consumers buy ethical products and services over those which aren’t

Find out why and how PricePie increases customer loyalty