Take action

Want to know where your money goes when you pay for things? Do you prefer to buy from fair and ethical businesses? Help PricePie to help you.

PricePie puts power back into your hands

Imagine you’re shopping for a coat. You find two or three you like in different shops. So it’s time to make a decision. Each shop has put PricePie labels on the coats they sell. A PricePie symbol shows you where your money goes from the price you pay.

At a glance you easily see that one shop pays their supplier in the developing world a bit more than the others. And they make a little less profit to do that. You feel that shop behaves more fairly than its competitors. Because they make an ethical amount of profit. So you buy your coat from them. Simple.

PricePie makes it easy to vote with your wallet

We do the hard work to check and verify prices. You can trust PricePie to show accurate and honest facts simplified from financial information. We’re impartial and independent of the retailer too.

We're a social enterprise driven by vision not profit

We make your shopping decisions easier and quicker so you can get on with your day. You get peace of mind too. Because you make a big difference when you decide what is an ethical amount of profit for a shop to make. Everyone gets a fair piece of the pie.

But we can only do this with your help.

Why get involved?

We’re a bit like the Che Guevara of the retail industry. In fact our first hand experiences of economic inequality inspired the PricePie idea. Our vision is a fair distribution of wealth across the world.

If you agree with fair profit and ethical prices you should get involved. We need people power to make the PricePie revolution happen.

Quick! Secure your livestock and grab your rifles. It’s time to get involved.